With Arabic-inspired lattes like Baklava, Dubai-Style and Cardamom, Yah Yah Yah is bringing something truly differentiated to the ready-to-drink coffee space.
![[Exclusive] BFG Partners-Backed ‘Liquid Breakfast’ Drink NOON Debuts in Target Nationwide](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/08/03200120/NOON-970-150x150.png)
As breakfast habits evolve and retailers rethink the morning set, beverage startup Noon is betting “liquid breakfast” can earn a spot in consumers’ routines.
In partnership with investor and NBA Hall of Famer Dwayne Wade, Cann is launching a new Half & Half variety, in both 3mg THC and uninfused.
Buoyed by rampant demand for protein, as well as other shifting health trends, dairy beverages have enjoyed a strong first half of 2026.
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Hemp beverages may have earned a temporary reprieve from upcoming federal restrictions after the U.S. Senate passed a continuing budget resolution over the weekend that extends the deadline until December 11.
There’s been an emergence of Christian-themed energy drink startups that are putting their faith front and center. Brands like Agape Energy, 4GVN and Praise Energy have all sought to use their religious faith as the basis for their businesses.
The vodka business is shrinking, but suppliers can pivot to new formats and styles to recruit the next generation of buyers, according to a new report from NIQ.
Southern Glazer’s Wine & Spirits (SGWS) has closed on its acquisition of independent red network distributor Eagle Rock Distributing Co.’s Colorado operations.
Beverage Sales Rep
American Craft Distributors
Field Brand Ambassador
Wilding Brands
Sales Director
Confidential Growth-Phase CPG Beverage Company
Market Manager SETX
Lady Bird Soda
Area Sales Manager - Lake of The Ozarks / Springfield, MO
Good Boy Vodka
Sales Representative – Los Angeles County
Coronado Brewing
Territory Manager - North Shore, MA
Lord Hobo Brewing Company
Consumer expectations are changing fast, and brands of every size are being forced to adapt. In this episode, we discuss what PepsiCo's response to GLP-1s and inflation signals for CPG. We also dive into Vita Coco's acquisition of a super-premium rival, and sample everything from cereal-inspired protein shakes and date-sweetened cola to birch water and caffeinated banana milk.
Whether you're looking to cut sugar (Jumex), add more protein (C4, Free Rein) or just to get to sleep (Cheribundi), there's something for everyone in this week's function-forward new products gallery.
Anheuser-Busch InBev may be the top beer manufacturer in the world, but it has a way to go in spirits.
Sprouts Farmers Market continues to grow as a leading natural retailer with an expanding assortment and store footprint as it posts 5% net sales growth to $2.3 billion during the second quarter per its latest earnings report.
Nutrabolt’s C4 is diving deeper into the functional beverage set with the launch of Sparkling Protein, a carbonated ready-to-drink protein beverage.
Thanks to Tom Brady's backing, Good Nut Coconut Water comes with a higher profile than most coconut waters, but the brand emphasizes simplicity, both in formulation and presentation.
